Incisive Marketing

Incisive Marketing is what my customers demand. High tech companies who are in the business of selling products and services to other companies, need to clearly communicate why they are the best choice available in the marketplace. As anyone who has been in this business for any length of time knows — in the end it is never about the technology. It is always about what the technology makes possible. While incisive marketing is often an elusive goal, it is worth aspiring to with every decision.

Escalera Group is a marketing consulting firm that works primarily with early stage software and services companies to formulate messaging, positioning, and product strategy. Our network of marketing professionals help companies build awareness, generate market demand, establish corporate identity, launch new products, enable sales teams, and tackle strategic and operational projects.

Andy Sayare, principal of Escalera Group works and lives in Silicon Valley and has been involved in technology companies for almost 30 years.